Fashion Decor: new interiors for concept shops

Fashin Décor documents the push to go beyond the "lifestyle" approach to merchandising. Retail spaces from around the world feature interios which are on the surface conceptual, thematic, minimal or wildly decorative. More importantly though, these spaces are full inmersion experiences drawing on the creative use of color, texture, finishes, layout, fixtures and forniture to draw in costumers and enhance their shopping experience. More than sixtiy exlusive projects, from the Reed Space´s Tokyo shop to th e Alexander McQueen store in Los Angeles and Kensiegirl showroom in New York.