The Filmmaker´s Eye

Gustavo Mercado´s beautiful book reveals the inner workings of the basic shots that create the cinematic experience. He reveals how visuals communicate to an audience. If you´re a novice filmmaker or a seasoned professional, this book will broaden your visual horizons."--Bruce Block, film producer, author of The Visual Story, and visual consultant whose credits include The Holiday, Something´s Gotta Give, Stuart Little, and Pretty in Pink "Mercado´s book is a great resource for aspiring cinematographers. Using a brilliant selection of images, both classic and contemporary, he eloquently analyzes the conception and execution of a shot. Most important, he manages to explain how to achieve an aesthetically beautiful image, while giving equal weight to the powerful role of cinematography in portraying the characters and telling the story.