The Age of Addiction
The Age of Addiction
Sense existències ara
Rep-lo a casa en una setmana per Missatger o Eco Enviament*The Age of Addiction chronicles the triumph of what Courtwright calls “limbic capitalism,” the growing network of competitive businesses targeting the brain pathways responsible for feeling, motivation, and long-term memory. We see its success in Purdue Pharma’s pain pills, in McDonald’s engineered burgers, and in Tencent video games from China. All capitalize on the ancient quest to discover, cultivate, and refine new and habituating pleasures. The business of satisfying desire assumed a more sinister aspect with the rise of long-distance trade, plantation slavery, anonymous cities, large corporations, and sophisticated marketing. Multinational industries, often with the help of complicit governments and criminal organizations, have multiplied and cheapened seductive forms of brain reward, from junk food to pornography. The internet has brought new addictions: in 2018, the World Health Organization added “gaming disorder” to its International Classification of Diseases.
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