The Conquest of Cool

A cultural perpetual motion machine: Management theory and consumer revolution in the 1960s; Buttoned down: High modernism on Madison Avenue; Advertising as cultural criticism: Bill Bernbach versus the mass society; Three Rebels: Adversiting narratives of the sixties; How we do break these conformists of their conformity?, Creativity conquers all; Think Young: Youth culture and creativity; The varieties of hip: Advertisements of the 1960s; Carnival and cola: Hip verus square in the cola wars; Fashion and flexibility; Hip and obsolescence; Hip as official capitalist style