Communication Theory: Media, Technology and Society

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ´first media age´ of broadcast with the ´second media age´ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).