Marks of Excellence

Marks of Excellence
59,95 €

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Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today´s world. The book includes extensive discussion of its origins in heraldry, monograms, owner´s marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.